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 Branding
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ABOUT CMGP
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Since 1998, CMG Partners (CMGP) has helped companies capitalize on market
opportunities and improve business results through the development and implementation
of innovative go-to-market, brand and communication strategies.
As a strategic marketing and sales consulting firm headquartered in Durham NC, we
work with organizations along the complete continuum of the company, product and
customer lifecycles, from helping companies identify, evaluate and exploit new market
opportunities to refining and re-energizing existing businesses, brands, and strategies.
In developing and executing effective go-to-market strategies, CMG Partners works
to tightly connect business goals and client capabilities with customer needs. To
accomplish this, we employ a mix of traditional brand and business strategy development
methodologies as well as proprietary techniques and tools that integrate brand,
positioning and communication strategies with both the company and the market.
CMGP works with clients in a wide variety of industries, including communications,
technology, professional services, financial services, consumer goods,
publishing, nonprofit, education and health insurance. Our client roster includes
companies of all sizes in both the U.S. and internationally, ranging from Fortune
500 companies such as Marriott International, Sprint Nextel, O2 (formerly BT
Cellnet), MCI, and VeriSign, to mid-sized and entrepreneurial ventures. Our
project work includes:
• Creating successful go-to-market strategies for the launch of a multitude of
new products and services in a range of industries
• Launching half a dozen companies and business units including a new URL
(.biz) and a UK-based wireless company
• Developing and implementing initial branding and marketing strategies for
a handful of companies including Marriott International Architecture &
Construction (a division of Marriott International), Sprint Nextel,
Network Solutions, and NeuLevel
• Leading half a dozen companies into new market segments including several
leading companies’ Hispanic initiatives
REPRESENTATIVE CLIENT LIST
Banknorth
BlueCross BlueShield of NC
BT Cellnet (mmO2)
Cendant
CMS Information Systems
Community Catalyst
Connect South
Cyra, A Leica Company
Engineered Nano Sciences (ENS)
Equinox Fitness Clubs
General Ecology
Intersections
Kenan-Flagler Business School (UNC)
Marriott International
MCI Communications
Network Solutions NeuLevel
Nextel Communications
Nextel International
Raritan Computer
RealBenefits
Sainbury’s
Salient Stills
Sentillion
Skillspoint
Sprint Nextel
VeriSign
Visage Mobile
Wei East
Xrefer
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UK GROCER WINS WITH NEW PRODUCT
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Challenge: The #2 grocery chain in the UK was losing customers to #1 Tesco.
Razor thin margins from the traditional business created a diversification imperative, and
the large customer base offered an opportunity to cross sell other higher margin products.
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BUILDING STRONG BRANDS
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At CMG Partners, “brand” is not an academic term, but is rather a compelling customer proposition that generates significant bottom line returns for an organization.
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Custom Mugs and Glassware Make Effective Promotional Items
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In business, no matter what your business, keeping your company¡¯s name first
and foremost in people¡¯s minds is essential. Elaborate marketing ploys and
expensive advertising campaigns are all good and well, but in terms of keeping
your name and/or logo front and center few products do it as consistently as
customized mugs or glassware. At Promo Logo Mugs, our collection of sport
bottles, beer mugs, ceramic mugs, glass mugs, and other glassware make great
mini billboards for your logo design and even better promotional items or
corporate gifts. When you think about it everyone needs to drink. When they
do, what better for them to be thinking about then your business?
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What image does a good brand name have on customers?
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This article explains the effect of branding on the image of a business in the mind of a customer.
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