Articles by this Author
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Web 2.0 – A Social Phenomenon
To many, the phenomenon known as Web 2.0 is as abstract as a Miro painting. His paintings make perfect sense if you understand each of the elements, language, social implications and context. Surprisingly those exact elements identify the key to understanding how Web 2.0 and the nature of social causes have grown in unison.
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Branding. What do you know, Joe? Your Brand’s Path to self-discovery. The 5 “Must Knows” for Brand Success.
This article is written to help you, the business owner, create a powerful brand and provide the steps to define just “what you do” and “who you are” in order to facilitate your customers’ relationship with your brand. No mistake, being clear and concise about these “5 brand must knows” are at the foundation of your success.
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Reinvigorate What? Brand Health Maintenance
A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived.
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On Copyrights, the Creative Experience and Graphic Designers
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one…
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Experience Brand Engagement
"Brand Engagement” is a term loosely used to describe the process of forming an emotional and rational attachment between your audience and your brand. Discover how this emotional connection is valuable to a creating a sustainable relationship with your customers.
