A brand is much more than a logo. It is the roadmap your business uses to define relationships with all stakeholders in a business—from customers to vendors to investors and employees. It helps direct the graphic designer, advertising agency, marketing firm, and PR firm to spread your message with consistency and begin the process of building relationships.

Hello students and graduates! We get lots of job applications this time of year. In honor of graduation, I’ve crafted a little list of 10 things NOT to do when applying for a design job. This most likely applies to other design firms as well as Spoonbend. Enjoy!