Most massage professionals either ignore or abhor the sales process and the idea of closing a sale would be even less appealing. Unfortunately, sales and marketing are the foundational functions that keep every business alive and growing and every successful business owner is selling and closing, whether they know it or like it. Selling is much more about educating and telling, then pushing and listening. A truly good sales person, whether they are selling massage or widgets, is a master at determining their clients needs and finding solutions for them.